Category: General Information

Overcoming Nonprofit Challenges

Nonprofits face many challenges that make it difficult to connect with new donors and retain or engage, existing donors.  Creating a relatable mission statement is the first step towards strengthening that bond.  People need to feel a connection to who they are supporting, so your mission statement is crucial.  In addition, you have to then… Read more »

Why Purchase from A Brand That’s Made in America

           Made in America is an important attribute to the market. Many customers prefer knowing where their products come from, supporting the American based company, and the overall economy of the nation. The Importance of USA Made Purchasing from a company that is American Made can assist in boosting the American economy. Spending money on… Read more »

Highly Effective Ideas for Get to Know Your Customer Day

Understanding your customer results in improved loyalty, successful marketing, and refined solutions. If your organization is looking to strengthen its foundation, this business holiday is right around the corner.

Traditions Behind the Ornament

For so many people, Christmas ornaments are a big tradition. They are a timeless tradition that can take a lot of forms, but despite the different variations, one thing is universal: people love these traditions because it’s all about making and preserving memories. Each year, when the Christmas decorations come out of storage, families get… Read more »

Donor Engagement Tips & Tricks on Social Media

Like any other marketing program, social media is an essential component for every fundraising campaign. And when it comes to engaging donors and patrons, meaningful content that is relevant to your target audience is essential to your success. “Social is a big part of our campaign,” said Suzanne Crane, Assistant Director, Corporate Partnerships at The Jimmy… Read more »