Custom keepsakes can be a powerful tool for nonprofits to engage donors, raise funds, and promote their brand. As a nonprofit, you may not think that of custom keepsake as you’re thinking about certain initiatives, but it’s one that many recipients will keep for years to come as it’s a cherished purchase or gift depending on how your nonprofit uses it. A custom keepsake can be a great gift to donors for any nonprofit, but continue to read to understand how.
Understanding Your Audience
Identifying your target audience is crucial. Understand the preferences and values of your donors to create designs that resonate with them. Consider their age, interests, and connection to your cause. Ultimately, you need to appeal to the emotional side of your target audience, so understanding who they are will help to appeal to why they’re affiliated with your nonprofit.
Design Inspiration
Thematic Designs
Align your ornament themes with your nonprofit’s mission or significant milestones. Holiday themes are popular, but mission-specific designs, like environmental motifs for a conservation group, can make a stronger impact. While some nonprofits use logos, others might use a design encompassing a part of the nonprofit, make sure you think about what your target audience can appreciate.
Successful Examples
Draw inspiration from successful designs used by other nonprofits. For instance, commemorative ornaments celebrating anniversaries or special achievements have been popular and effective. Our Account Executives can help show you examples of similar nonprofits and what they’ve done, or our team of graphic designers can help turn an idea into a beautiful keepsake.
Incorporating Your Brand
Integrate your nonprofit’s logo and colors into the ornament design. This not only reinforces brand recognition but also ensures consistency across all your marketing materials. Maintain a cohesive look by using brand guidelines. This consistency helps in building a strong and recognizable brand identity.
Marketing Your Ornaments
Promotional Strategies
Utilize various channels to promote your ornaments. Email campaigns, social media, and events can effectively reach your audience and drive interest. We suggest allowing people to preorder the keepsake or allowing yourself enough time to sell through the product. Some customers might only allow a few weeks in December, but unless it’s being sold at an event, we recommend allowing yourself more time to sell through the stock.
Storytelling
Craft compelling stories around your ornaments. Highlight the impact of donations and how each purchase supports your cause. Personal stories of beneficiaries can make a powerful connection. We can create brochures or romance labels that tell the stories and remind the donor of those stories each year when they keep the box. Every time they open the box, they’ll be reminded of the amazing work that they helped your organization do.
Custom keepsakes can be a powerful tool for nonprofits and are not just decorative pieces; they are tools for engagement, branding, and fundraising. By understanding your audience, drawing inspiration from successful examples, incorporating your brand, and focusing on quality, you can create ornaments that resonate with your donors and support your mission.
Ready to design your custom ornaments? Contact Beacon Design to start the process and make your next fundraising campaign memorable and impactful. Visit Beacon Design Custom Ornaments Creation for more information.
