The Emotional Psychology Behind Keepsakes: Why We Cherish What We Hold

Key Takeaways

  • Custom ornaments are great to add to a fundraising collection, they help raise money and keep a connection
  • While people may be buying less "stuff" they hold on to the things that are special to them
  • Make sure your ornament is truly custom to create that emotional connection between it and the buyer, donor, etc.
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