Castle & Key Distillery

I love working with Beacon. My favorite thing is that I have worked with the same rep for 5 years. Every year we collaborate on a new design and she has even started suggesting new designs which is so helpful!

Tommie Dunlap

Retail Manager

Overview

Castle & Key Distillery is a Kentucky-based distillery that sells Bourbon, Gin, and other alcohol to the public at their historic distillery.

The distillery was fully restored in 2014 and is now open for tours. Castle & Key wanted to offer a unique, custom souvenir to guests coming to tour the distillery. They decided to partner with Beacon Design to create an annual custom keepsake program and offer them to visitors in their gift shop.

Since the program began, the annual keepsake has become a yearly tradition for Castle & Key. Guests come back year after year to collect the latest keepsake.

Castle & Key has been delighted by the positive response to their keepsake program and the repeat customers it generates every year. They plan to continue offering a new custom keepsake every year in their gift shop for the foreseeable future.

Approach

Build Pieces That Resonate

Creating keepsakes that resonate with parishioners and visitors, continues to help the Cathedral connect with their audience maximizing funds raised.

Spread Awareness

By selling keepsakes in their gift shop to guests from across the world, Castle & Key has cultivated brand awareness for their retail products.

Generate Buzz

Creating new pieces yearly helps build a community of collectors. People will seek out the product yearly instead of just buying one.

Greg Longo

Buyer

Sierra Nevada Brewing Co.

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Beacon Design has been great to work with. Our account executive makes sure we get the best end product based on our original design briefs. It’s been a joy to work with them and support products 100% made in the USA.

Carrie Roberson

Director of Development

Ouachita Baptist University

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What sets Beacon Design apart is their unwavering commitment to customer service. The success we've enjoyed since implementing their products is evident in the stories from our alumni, who eagerly await each year's ornament to adorn their Christmas trees.