Ouachita Baptist University

Overview

In 2010, Ouachita Baptist University, located in Arkansas, wanted a new and fun way to engage and thank donors.

They partnered with Beacon Design to create an annual custom keepsake program. These keepsakes are given to donors as thank you gifts.

Each year, Ouachita Baptist University highlights an on-campus building in their design. Donors appreciate the attention to architectural detail and authenticity of each design. They have seen an increase in donor retention since beginning this program.

Ouachita Baptist University is proud of their successful keepsake program and plans to continue their annual custom keepsake project for the foreseeable future.

Approach

Build Pieces That Resonate

Creating keepsakes that resonate with visitors continues to help Ouachita Baptist University connect with its audience, maximizing sales.

Increase Donor Retention

Gifting keepsakes to donors to thank them for their donation has led to an increase in donations and donor retention.

Generate Buzz

Creating new pieces yearly helps build a community of collectors. People will seek out the product yearly instead of just buying one.

Results

events

Alumni engagement

increased
digital

Partnering with Beacon Design for over

15 years
sphere

Improvement in

donor retention

Conclusion

Ouachita Baptist University found massive success partnering with Beacon Design to create a keepsake program. The program has delighted donors and alumni for over 15 years. See how Beacon Design can partner with your organization!

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My account executive knows exactly what it is that I am looking for. I give Beacon Design my ideas and they take over. The finished ornament is always better than we expected.
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