Sierra Nevada Brewing Co.

Beacon Design has been great to work with. Our account executive makes sure we get the best end product based on our original design briefs. It’s been a joy to work with them and support products 100% made in the USA.

Greg Longo

Buyer

Overview

Sierra Nevada Brewing Co. partnered with Beacon Design to create a keepsake for their gift shop and online store. They were searching for a cost effective way to create a memorable souvenir for guests of their brewery tours.

They appreciate that Beacon Design keepsakes are affordable, and 100% made in the USA.

While they initially carried the keepsakes for the holiday season, they sold so well that they decided to offer them year-round. They find that guests love the keepsakes no matter the season.

The Sierra Nevada Brewing Co. has now established an annual keepsake program. They plan to release a new design every year, creating a market of collectors who come back year after year.

Approach

Build Pieces That Resonate

Creating keepsakes that resonate with visitors continues to help the Sierra Nevada Brewing Co. connect with their audience, maximizing sales.

Diverse Marketing

By offering their keepsakes to guests both in person and online, Sierra Nevada Brewing Co. is able to reach a large audience.

Generate Buzz

Creating new pieces yearly helps build a community of collectors. People will seek out the product yearly instead of just buying one.

Carrie Roberson

Director of Development

Ouachita Baptist University

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What sets Beacon Design apart is their unwavering commitment to customer service. The success we've enjoyed since implementing their products is evident in the stories from our alumni, who eagerly await each year's ornament to adorn their Christmas trees.

Kim Asselin

Administrative Assistant

RISP Museum

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My account executive knows exactly what it is that I am looking for. I give Beacon Design my ideas and they take over. The finished ornament is always better than we expected.