Texas Tech University

Because proceeds are used to fund scholarships for students, it is important to ensure ornament popularity and appeal. Choosing the subject of the ornament is very important, as well as the overall design, quality of the product, and presentation.

Carla Lovelace

Executive Assistant

Overview

Texas Tech University partnered with Beacon Design to enhance fundraising efforts and offer a custom keepsake to board members, donors, students, and alumni.

Texas Tech University created their custom ornament program to help fund scholarships for students. They market their ornaments to their alumni, students, and donors across their social media platforms, and through email and direct mail. They attribute their success to the wide appeal of the ornaments and the varied marketing strategy.

In the last five years, this program’s revenue has increased by over $135,000, and they have continued to see an increase in popularity for the ornament year after year.

Texas Tech University plans to continue their ornament program for years to come as they see increased demand for their keepsakes.

Approach

Build Pieces That Resonate

Creating keepsakes that resonate with parishioners and visitors, continues to help the Cathedral connect with their audience maximizing funds raised.

Diverse Marketing

Marketing the ornament across multiple platforms allows them to reach a wide audience of buyers.

Generate Buzz

Creating new pieces yearly helps build collectors. People will seek out the product yearly instead of just buying one.

Greg Longo

Buyer

Sierra Nevada Brewing Co.

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Beacon Design has been great to work with. Our account executive makes sure we get the best end product based on our original design briefs. It’s been a joy to work with them and support products 100% made in the USA.

Carrie Roberson

Director of Development

Ouachita Baptist University

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What sets Beacon Design apart is their unwavering commitment to customer service. The success we've enjoyed since implementing their products is evident in the stories from our alumni, who eagerly await each year's ornament to adorn their Christmas trees.