Texas Tech University

Overview

Texas Tech University partnered with Beacon Design to enhance fundraising efforts and offer a custom keepsake to board members, donors, students, and alumni.

Texas Tech University created their custom ornament program to help fund scholarships for students. They market their ornaments to their alumni, students, and donors across their social media platforms, and through email and direct mail. They attribute their success to the wide appeal of the ornaments and the varied marketing strategy.

In the last five years, this program’s revenue has increased by over $135,000, and they have continued to see an increase in popularity for the ornament year after year.

Texas Tech University plans to continue their ornament program for years to come as they see increased demand for their keepsakes.

Approach

Build Pieces That Resonate

Creating keepsakes that resonate with parishioners and visitors, continues to help the Cathedral connect with their audience maximizing funds raised.

Diverse Marketing

Marketing the ornament across multiple platforms allows them to reach a wide audience of buyers.

Generate Buzz

Creating new pieces yearly helps build collectors. People will seek out the product yearly instead of just buying one.

Results

events

In the last five years, revenue increased by

$139k
digital

Partnering with Beacon Design for over

10 years
sphere

Demand for their yearly ornament continues to

increase

Conclusion

Texas Tech University found massive success partnering with Beacon Design in creating an ornament program. The program has successfully raised scholarship funds, and created a community of collectors who purchase ornaments year after year. See how Beacon Design can partner with your organization!

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Greg Longo

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Beacon Design has been great to work with. Our account executive makes sure we get the best end product based on our original design briefs. It’s been a joy to work with them and support products 100% made in the USA.

Carrie Roberson

Director of Development
Ouachita Baptist University
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What sets Beacon Design apart is their unwavering commitment to customer service. The success we've enjoyed since implementing their products is evident in the stories from our alumni, who eagerly await each year's ornament to adorn their Christmas trees.
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