Texas Tech University partnered with Beacon Design to enhance fundraising efforts and offer a custom keepsake to board members, donors, students, and alumni.
Texas Tech University created their custom ornament program to help fund scholarships for students. They market their ornaments to their alumni, students, and donors across their social media platforms, and through email and direct mail. They attribute their success to the wide appeal of the ornaments and the varied marketing strategy.
In the last five years, this program’s revenue has increased by over $135,000, and they have continued to see an increase in popularity for the ornament year after year.
Texas Tech University plans to continue their ornament program for years to come as they see increased demand for their keepsakes.
Texas Tech University found massive success partnering with Beacon Design in creating an ornament program. The program has successfully raised scholarship funds, and created a community of collectors who purchase ornaments year after year. See how Beacon Design can partner with your organization!