Our annual ornament has turned into a goldmine. We do not market them as Christmas Ornaments, but as a remembrance keepsake of their visit.
Mary‐Clark Rechtien
The Cathedral of St. John the Baptist
Beacon Design
America's Leading Ornament Manufacturer
The Cathedral of St. John the Baptist
Overview
The Cathedral Basilica of St. John the Baptist has annual fundraising goals that they try to achieve and like many non-profits, they were searching for a unique way to do that.
In 2007, they began their research and stumbled upon Beacon Design. The idea of a custom keepsake made sense because it engaged their supporters annually and gave them a sustainable fundraising program.
This year marks the 16th annual keepsake and their program shows no signs of slowing down, if anything it’s ramping up. They started with small runs and each year they order a new design as well as re-orders of past years. They have turned their donors into collectors who look forward to every new design.
Approach
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Build Pieces That Resonate
Creating keepsakes that resonate with parishioners and visitors, continues to help the Cathedral connect with their audience maximizing funds raised.
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Well-Rounded Marketing
Marketing the product as a remembrance or keepsake allows them to bring sales in year round, not just during the Holidays.
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Generate Buzz
Creating new pieces yearly helps build collectors. People will seek out the product yearly instead of just buying one.
Results
Most recent fiscal year generated over
$125,000
Partnering with Beacon Design for over
15 Years
Increased pieces purchased by more than
10X
Conclusion
The Cathedral Basilica of St. John the Baptist has had great success launching their annual custom keepsake program. They are continuously raising funds and ordering more frequently to fulfill guests and parishioners’ needs. The approach that they took was just as important as the pieces that were created. Beacon Design has a sales and marketing team to help throughout the process. Our goal is to help you achieve yours!
Related Success Stories
It’s not the profit we’re concerned about, it’s what it does and how people react to it. The community has the desire to want to collect the ornament each year.
The Beacon team is professional and accommodating, they work until the ornament is exactly as we envision.
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