Fundraising is an essential part of any nonprofit organization’s operations. It allows them to raise awareness and funds for their cause and support their program offerings. While many fundraising tactics exist, using a custom keepsake can be highly impactful. Here’s why:
Increased Awareness
Nonprofit organizations aim to spread awareness of their mission and work. Custom keepsakes can help increase awareness of a nonprofit organization’s mission. When others display these keepsakes, they become free advertisements for the organization. This can spark conversations with others who notice the keepsake and inquire about the organization, resulting in more people being exposed to its cause and potentially becoming donors or volunteers.
Additional Revenue
Custom keepsakes can also generate additional revenue for nonprofit organizations. Unlike traditional donations, keepsakes offer a physical item in exchange for the contribution, which can motivate people to donate more. For instance, a consumer may donate $20, but could increase the donation if they see that they’ll receive a keepsake for a $40 donation, which will help to generate additional fundraising dollars. Additionally, keepsakes can be sold at events or online, providing a convenient way for people to support the organization.
Building Relationships
Using keepsakes for fundraising can help nonprofit organizations build relationships with their donors and supporters. By receiving a keepsake, people feel connected to the organization’s mission and are more invested in its success. This can lead to repeated donations and loyalty to the organization. Additionally, nonprofit organizations can express gratitude towards their donors and show appreciation for their support using keepsakes.
Nonprofit organizations can significantly benefit from incorporating custom keepsakes into their fundraising strategy. This approach can increase awareness, generate additional revenue, and build relationships with supporters. Not only can it help support their cause, but it can also provide a meaningful way for people to show their support and make a difference, while potentially bringing supporters back year after year.
To learn more about creating your custom keepsake for your next fundraiser, contact us today.
